SET POST 1: “The Power of Belief: Mindsets and Success”
‘The key to success is not simply effort, or focus, or resilience, but it is the growth mindset that creates them’ (Briceno, 2020). This quote was the biggest takeaway I got from the TED talk. Growing up in Singapore – where there is heavy emphasis on grades – we were only praised for the end-product,…
SET POST 2: Research/Ethics
An article that caught my interest is ‘Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets’ by Anahad O’Connor. According to O’Connor, Coca-Cola provided funding to Global Energy Balance Network, an organization which promotes the notion that Americans are too focused on their diets rather than concentrating on exercise (O’Connor, 2015). This…
SET POST 3: Design thinking
I learnt about the six stages of design thinking in today’s seminar. It ‘encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes’ (IDEO U, n.d). Using my knowledge of the design thinking process, I created a solution to improve my classmate Ryan’s experience as a first-year…
SET POST 4: Josh Stearns Best Online Storytelling
The first story is “The 45-minute mystery of Freddie Gray’s death”, where it is a factual recount told in chronological order of how Freddie Gray died. The interactive page spares no detail, captivating the audience as they read further into the article. The purpose of this story was to shed light on his death and…
SET POST 5: Photojournalistic storytelling
Sianjhi visited Bali recently and was inspired by how environmentally-friendly the Balinese were. She got this huge bruise on her thigh while surfing at Canggu Beach. While she was there, she could not help but admire the pristine waters. Her surf guide told her that the Balinese put their seas and oceans in high regard,…
SET POST 6: Digital Contexts & Online Cultures
An aspect I find interesting is how artificial intelligence is used by big companies to manage algorithms in order to suggest content they think the users would like. In the ted talk ‘We’re building a dystopia just to make people click on ads’ by Zeynep Tufekci (2017), she mentions that what seemingly starts out innocent…
SET POST 7: Reflection on design thinking process and WIP presentation
One design thinking tool that we used for our work-in-progress design thinking process was the empathy map. We used an empathy map as according to interaction-design.org, it will help us understand our user’s needs while we develop a deeper understanding of the persons we are designing for (Dam and Teo, 2020). We decided to do…
SET POST 8: Advertising
One aspect of advertising I find interesting is Brand Activism – “when a company seeks to have an impact on a social, economic, environmental, or political problem” (Hodge, 2020). According to The Marketing Journal, ‘two-thirds of consumers (66%) say it’s important for brands to take public stands on social and political issues’. I feel that…
SET POST 9: Public Relations
Fyre Festival’s purpose was “to provide access to celebrity performers to anyone who wished to book a performer” (Gonzalez, 2019). The organisers envisioned it to be a festival on par with or greater than established festivals like Coachella or Glastonbury, promoting the message ‘on the boundaries of impossible’ – where common people to enjoy a…
SET POST 12: Disciplinary Intersections
The four communication disciplines are journalism, media, public relations and advertising; they all have the same aim of telling a story, although for different purposes. The definition of ‘interdisciplinary’ is ‘integrating knowledge and methods from different disciplines, using a real synthesis of approaches’ (Jensenius 2012) which to me means incorporating various elements from the disciplines…
CONTEMPORARY APPROACHES TO MEDIA AND COMMUNICATION ASSIGNMENT 3 BLOG 